Canadian Blood Services IMC Essay

Presentation â€Å"Oscar Wilde once said that adolescent is squandered on the youthful. In any case, putting resources into the future, the pioneers of tomorrow, is something beyond acceptable marketing prudence †it’s a need for endurance and success† †Dr. Graham Sher, CEO of Canadian Blood Services (Pulse Magazine, 2012). Canadian Blood Services is a not-revenue driven association that works across Canada, barring Quebec. The goal of Canadian Blood Services is to energize and get blood gifts through protected and secure strategies to help Canadians who need blood transfusions (Canadian Blood Services, 2013). There is an expanding requirement for blood and blood gifts across Canada. Of the current Canadian populace, â€Å"the gen X-er age remains the most faithful as far as giving blood, while more youthful ages are fundamentally less inclined to give on a continuous basis† (Renwick-Shields, 2013). As the children of post war America age, Canadian Blood Services mus t discover better approaches to arrive at the more youthful ages, including the quickest developing section, the Millennials. Issue IDENTIFICATION In what capacity would canadian be able to Blood Services increment the quantity of BC Millennial entire blood contributors by 20,000 by March 31, 2015? The objective number of benefactors depends on the past years’ measurements of Millennial gifts (age 17-34), concurring the Canadian Blood Services information gave (Bird, 2014a). The objective number is a level of a large portion of the absolute Millennial populace of BC in 2012, as regularly just a large portion of the populace is qualified to give (Renwick-Shields, 2013). The difficult articulation is explicit to BC as a test advertise. The timetable depends on Canadian Blood Services’ monetary year, starting April 1, 2014 and finishing March 31, 2015. KEY FINDINGS All things considered, like clockwork, somebody in Canada requires blood or a blood item (2013). The interest for blood isn't dying down, expanding at a consistent pace of 2% every year (Canadian Blood Services, 2013). To be a qualified giver, volunteers must meet numerous rigid necessities, including a base age of 17, adequate degrees of iron and hemoglobin in blood, and revelation of wellbeing and travel history.

Meaning and Origin of the Surname Roberts

Which means and Origin of the Surname Roberts A patronymic last name meaning child of Robert, from the Welsh given name Robert, which means splendid acclaim. The last name is gotten from the Germanic components hrod meaning acclaim and beraht meaning brilliant. The inception of the name Roberts is Welsh and German and is the 45th most famous last name in the United States just as the 6th most basic family name in Wales. Fast Facts The epithet for Robert is regularly Bob or Bobby while the ladylike structure is frequently Roberta or Bobbi.The Normans verifiably acquainted the last name Roberts with Britain permitting it to be famous in places like England, Wales and Ireland.Roberts can likewise be ascribed to the Italian root associated with Rupert and is associated with Flanders by the names Rops and Rubbens.The well known anecdotal character and childrens toy doll, Barbie, is additionally referred to by her complete name as Barbara Millicent Roberts. Substitute Surname Spellings RobertRobartsRobinsRobartRopartzRobbertsRopertRuppert Well known People Julia Roberts: American entertainer well known for films Pretty Woman, Steel Magnolias, and Erin Brockovich. She is one of the most generously compensated entertainers in Hollywood.Rick Ross: His genuine name is William Leonard Roberts II. Rick Ross is a rapper and name supervisor who was first marked to P. Diddys Ciroc Entertainment.Doris Roberts: Famous TV on-screen character known for her job in the famous arrangement Everbody Loves Raymond. She had likewise been on Desperate Housewives, Grays Anatomy and other TV appears. Lineage Resources 100 Most Common U.S. Family names Their MeaningsSmith, Johnson, Williams, Jones, Brown... Are you one of the a huge number of Americans wearing one of these best 100 regular last names from the 2000 census?Roberts Family Genealogy ForumSearch this mainstream parentage discussion for the Roberts family name to discover other people who may be exploring your progenitors, or post your own Roberts query.FamilySearch - Roberts GenealogyFind records, questions, and heredity connected family trees posted for the Roberts last name and its variations.Roberts Surname Family Mailing ListsRootsWeb has a few free mailing records for scientists of the Roberts surname.Cousin Connect - Roberts Genealogy QueriesRead or post lineage inquiries for the last name Roberts, and pursue free warning when new Roberts inquiries are added.DistantCousin.com - Roberts Genealogy Family HistoryFree databases and ancestry joins for the last name Roberts. Look at the asset First Name Meanings to find the importance of a given name. Suggest a surnameâ be added to the Glossary of Surname Meanings and Origins on the off chance that you can't locate your last name recorded. Source Cottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Menk, Lars. A Dictionary of German-Jewish Surnames. Avotaynu, 2005. Beider, Alexander. A Dictionary of Jewish Surnames from Galicia. Avotaynu, 2004. Hanks, Patrick, and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick. Word reference of American Family Names. Oxford University Press, 2003. Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997.

Critical Issues in Policing Essay

Numerous individuals check the chance of getting shot as the most huge peril a cop faces. Official included shootings seem, by all accounts, to be on the ascent, and there is no lack of video film on TV or web based indicating shootouts among officials and lawbreakers. Today’s law authorization officials face a huge number of perils during ordinary obligations that rival the danger of getting shot. Officials are presented to these perils regularly, for example, foot and vehicle interests, reacting code three (lights and alarm), making a capture, traffic control, heat stroke, stress, and obligation gear and biohazard or sun introduction. Officials wear ballistic vests and overwhelming cowhide belts containing twirly doos, pepper shower, cuffs, a radio and a handgun. The hardware that is worn can weigh as much as 20 pounds, which puts an enormous measure of weight on the back, hips, knees and feet. Officials should likewise get into and out of a watch vehicle up to 20 times each day wearing this gear. Subsequently numerous officials are harmed to the point of being not able to work in law implementation any more. Officials are additionally presented to extraordinary temperatures for broadened timeframes. Officials are helpless before whether, in the case of leading traffic control at a mishap scene in 100 degree heat or giving wrongdoing scene security in frosty temperatures. Most time they have not had the opportunity to stop at the store or the station before they are sent to the call so they can be standing apart there without the best possible insurance or hydration they may require. Notwithstanding the physical risks, being prepared for the obscure is the thing that officials must arrangement with, and this can put a lot of physical and mental weight on the official. Officials need to stay careful andâ prepared for any circumstance that creates. Once in a while does an official have the opportunity to completely get ready for the crisis call for administration. Officials need to depend on preparing and settle on split second choices dependent on a consistently changing situation. Yet, one of the most hazardous parts of police work is interest driving or reacting â€Å"code 3.† Not just do the officials need to be in charge of their own vehicle, they should be completely mindful of the traffic encompassing them. Officials are additionally answerable for the escaping suspect despite the fact that they have no power over his vehicle. One of an officer’s fundamental needs while reacting â€Å"code 3†, or seeking after an escaping suspect is to guarantee the security of people in general. This takes split-second dynamic, explicit driving aptitudes and an attention to the motoring open that may not see the official or the escaping suspect.

Music of Schoenberg and Debussy Research Paper Example | Topics and Well Written Essays - 1500 words

Music of Schoenberg and Debussy - Research Paper Example The third time frame was set apart by his innovation of â€Å"twelve-tone† technique for structure. It is regularly asserted that melodic bits of this author mirror the attributes of Brahms and Wagner. From one viewpoint, the bearings of melodic advancements of these two restricting authors can't be looked at, yet then again, Schoenberg prevailing with regards to joining them into one impeccable aggregate. A chose bit of music created by Schoenberg is Op. 08, where he quickens and escapes from customary Wagnerian tones. A standard of straight time is reflected in an immediate movement in music. The standards of tonality were significant for the melodic bits of twentieth century and pieces of Schoenberg follow those propensities too. Recorded setting of this arrangement assumes a significant job for additional conversation. This bit of music is believed to be done in 1909 and he finished it in about fourteen days. That period was an emergency for the author and these sentiments and feelings are obviously reflected in his music. The record Erwartung 6 lieder Op. 08 is accepted to be another phase for melodic improvement of the writer, when he surpassed the constraints of Romanticism and German culture (Evans, 2001). This bit of music is recognized by profundity of articulation, simple cognizance and differentiation, however it was frequently contended by pundits.           The name of its bit of music is Erwartung or Expectation. It is a tale about a lady, who is sitting tight for her darling, yet then discovers his body dead. The start and the finish of the structure are quiet ones, however in the center of this bit of music are fundamental climbs. In this way, these attributes can be considered as having a place with non-ordinary music. The composer’s character was unusual around then also, on the grounds that Hitler didn't care for him on account of his Jewish nationality. His melodic pieces were loaded with subjectivity and o blivious. The usage of atonal cacophony didn't mirror the fundamental qualities of Romanticism. It was past concordance and it was something new and one of a kind (McKay, 1987). Schoenberg was searching for the methods of new turns of events and he needed another field for his self-articulation. A language of dodecaphony was imagined by this arranger. This language of music can be depicted in the accompanying manner: sounds, similar to words can be either communicated or not. They can become social images for articulations and impressions of a given singularity of an arranger. This is the particular setting of dodecaphonic melodic articulation. Lauro Machado Coelho guaranteed that Schoenberg figured out how to open new ways for melodic aesthetics’ reflection. The writer didn't plan to situate his music as a progressive one. Schoenberg made an accentuation on inventiveness and creative mind, that is the reason during 19071908 he rejected from the idea of tonality and raced int o expressionism. This bit of music, â€Å"Erwartung† is a brilliant case of this propensity. By and by, there is a tremendous mental effect applied on it, since it was composed during a period, when Mathilde, a spouse of Schoenberg, left him and took part in an extramarital entanglements with Richard Gerstl, who murdered himself after Mathilde’

Killing Animals Essays

Executing Animals Essays Executing Animals Essay Executing Animals Essay Ever wonder how creatures are being prepared in the business? Well I can just reveal to you that it’s a serious calamity, yet it’s our lifestyle being human. We people have been executing creatures for endurance since we have been advanced. Quite a while back there were no rights or laws for executing a specific creatures in light of the fact that the human populace was humble. Killings creatures since the Stone Age has been done in light of the fact that we required the food, hide to endure and continue life. These days we battle to keep the creatures populace abroad, the same number of species are being wiped out. This is an issue on account of the a worldwide temperature alteration, and atmosphere changing all around the globe. Likewise how creatures are being pursued down only for the delight or for food. This brings a genuine aim on the grounds that the vast majority of the creatures are in the jeopardized species list, and nearly being terminated. A great many people don’t even comprehend what happing when creatures are being pursued down and disregarding the reason, this is the reason the media should spread the news so individuals can observer, and see what the heck is going on. This additionally will urge a few people to battle for stricter laws on creature misuse. Guiltless creatures are being use for lab tests, for the security of new items for us people to purchase later on. This brings a great deal of disarray why creatures are tried for human items as we two species are diverse from numerous points of view. Another contention is uncommon type of creatures are being executed for their hide to be utilized for design. Creatures are being test in research facility consistently which makes passing the vast majority of them or only an imperfection part of their body. Presently, it’s a convention to people to guarantee the wellbeing of customer items and medications around the globe, researcher and controllers cooperate to create elective for their utilization. Creature testing goes back to old Greece to look into clinical investigations. As creatures have being utilized for quite a while, individuals have communicated worries about creatures testing and research. Slaughtering creatures have been a top need with regards to farming. Agribusiness has overwhelmed the industrialized offices that augment benefits and has been regarding creatures as they are nothing to the world. We go kill, sell, purchase, eat, wear each creature on the planet consistently; this is the manner by which we keep our lives manageable. It has been accounted for that we have murdered more than nine billion chickens, pigs, dairy cattle, turkeys, sheep’s, goats, ducks, and geese every year in the United States. As we as a whole investigate it, there are huge amounts of impediments that despite everything apply today. Presently a days more creatures are as a rule logically took care of to develop quick and substantial, so much for brings the eradication of naturally feed. There are next to no homesteads with no agreement that offer creatures that are normally taken care of. As certain individuals state, we live in an abnormal world, however to me it is by all accounts economical on the things we do. The manner in which we do agribusiness is currently a culture for the human life. Indeed the things we do are at times the things we lament. Executing a creature can scar us forever and a few people don’t like that, that’s why there are built up gatherings of dissent and assault the company’s. In some cases it works once in a while it doesn’t. For my choice on creature torment, there should be an elective way since I just don’t like to see creatures being tried and tormented. Then again, slaughtering creatures that are raised for food isn't right for a vegan since they don’t eat meat. It’s disobediently fine to murder creatures and eat them since we really need to eat meat for protein. It simply that we don’t perceive how they are prepared however the manufacturing plant which a great many people don’t know. In the exposition â€Å"the Evil of Animal Rights† by Alex Epstein and Yaron Boork, the creators clarify how researcher are nearer than at any other time to finding the remedies for AIDS, malignant growth, and other destructive maladies. As the vast majority rely upon these sorts of individuals a few people are against like the â€Å"Stop Huntingdon Animal Cruelty† officially known as the SHAC. These individuals challenge the creatures use for research facility work. They fight outside of organizations and the representatives of the Huntingdon workers. With regards to tenderness for this paper, it welcomes a great deal of feelings on how we utilize guiltless creatures for everything. Be that as it may, this is the main way how we can just tackle our medical issues for us people and considerably different creatures. An existence of a creature butcher can be unpleasant and discouraging as Suzanne Winkler clarifies in her exposition â€Å"A Savage Life†. At regular intervals Winckler butchers chickens with a companion named Chuck. Hurl purchases the chicks and develops them for 10 weeks. At the point when they are fit to be butchered, Winckler carries out her responsibility. Sentiment is clarified in this exposition when Winckler really expounds on how backbreaking her activity is; working from 10pm to 6pm. She likewise expounds on how chaotic it is, and how it brings a great deal of feelings. Anyway she has survived and knows her obligations since it has been given age to age from her family. A huge number of creatures are being slaughtered for farming and tried for items for us. This is the manner by which we live now and there is no returning. A great many people don’t know and don’t care and a few people do. This is the way we live to continue our lives and it has been generally effective. In the event that creatures test and help fix the universes savage sicknesses, that’s ought to be fine for the greater part of us. It simply all the animal’s torment isn't right and should be an elective method of discovering it.

Use of Diction and Imagery in Richard Wright’s Black Boy Essay

Utilization of Diction and Imagery in Richard Wright’s Black Boy Dark Boy, which was composed by Richard Wright, is a collection of memoirs of his childhood and of the entirety of the difficulty he experienced while growing up. Dark Boy is brimming with dramatization that will once in a while make the peruser chuckle and different occasions make the peruser cry. Dark Boy is generally known for its interests to feelings, which will keep the peruser on the edge of his/her seat. In Black Boy Richard discusses his social acknowledgment and personality and how it influenced him. In Black Boy, Richard’s phrasing demonstrated his social acknowledgment and his symbolism indicated his character. Initially, the phrasing that Richard Wright utilizes in this entry of him in the library shows his social acknowledgment. A case of this is when Mr. Faulk, the bookkeeper, lets Richard acquire his library card to look at books from the library. Richard composes, a note saying, â€Å"Dear Madam; Will you please let this nigger kid have a few books by H.L Mencken. † Richard utilizes, â€Å"nigger boy,† on the card so the other bookkeeper would feel that Mr. Faulk had composed the note, not him. Richard composing the word â€Å"nigger† on the library shows that if Richard would have composed â€Å"black boy† rather, the administrator would have realized he would have composed the note. The way that Richard needs to lie and compose a note to simply have the option to get the books from the library is a case of his social acknowledgment. Another case of expression demonstrating Richard’s social acknowledgment is when Mr. Faulk gives Richard the library c ard and he advises Richard also this to some other â€Å"white man.† By perusing this announcement by Mr. Faulk, it unmistakably shows how unaccepted blacks were and how apprehensive individuals were to be associated with them, regardless of whether it just included giving the... ...mple of symbolism is when Richard’s companions approach him with his article in their grasp and a bewildered look on their appearances. This shows Richard is an exceptionally gifted author for his age and that Richard is an extremely yearning individual since his school never encouraged him to compose the manner in which he does. This likewise shows Richard volunteered to turn into a capable writer and needs to be an essayist when he grows up. Taking everything into account, an author’s composing can educate a great deal concerning himself. The author will educate the peruser something concerning themselves, either through word usage, grammar or by different strategies. In Black Boy, Richard writes in a way that permits the peruser to learn data about his life. Finding out about the writer through his/her composing is the most ideal approach to find out about them since along these lines you get the chance to realize author's opinion of the points that he/she are discussing.

Major College Essay Mistakes

Major College Essay Mistakes July 25, 2012 Writing about the beauty of a campus is a major college essay mistake. Find out why. One of the major college essay mistakes students too often make is writing about how beautiful a campus is. We know this sounds silly. Why is this one of the biggest mistakes a student can make in their college essays? Its a complement, right? The fact is sure, its nice to attend a college that has a beautiful campus. But in your Why College essay, writing paragraph after paragraph about how beautiful the campus is will hinder your chances of admission. A beautiful campus should in no way be one of the seminal reasons for why you want to attend a university. Its not like youd ever write that a college isnt beautiful, just as you wouldnt tell a date that youre interested in that he or she isnt good looking. Stating as much in your college essay is superflous. Its telling college admissions counselors what you think they want to hear. The fact is, they know theyve got a beautiful campus. But what they also know is that if youre spending so much real estate in your Why College essay telling them how green their grass is and how perfectly manicured its bushes are, you probably dont know a whole lot about the university. This major college essay mistake smells like you dont know what youre talking about, that youre just putting words on the page for the sake of putting words on the page. It smells like you didnt do research about the university. Instead of writing about the grass, write about classes. Write about professors. Write about how you can pursue your academic interests. Write about your passions and how you intend to further explore them at the university through their various organizations and teams. Write your Why College essay as though you actually know what the college is all about. After all, you should have visited the school to which youre applying! And if you havent done that yet, you might want to get on it before you click submit.

Should The Drinking Age Be Lowered - 875 Words

Should the Drinking Age Be Lowered? Should the legal drinking age be lowered to age 18? Recently people have been debating whether If the drinking age should be lowered to 18. Some people think 18 is a better age but others think it’s outrageous to lower the drinking age to 18. After much reading and observing, I myself think the drinking age should be kept at 21 years old,because young adults who drink while they re underage make poor decisions and majority of the young adults are in college lacking in classes. The legal drinking age should not be lowered to 18, but stay at 21 because It leads to irresponsible behavior and decisions. Young adults who drink tend not to care about their actions. Robert Voas who has worked for the National Highway Administration Office, claims that it would not be a good idea to lower the drinking age to 18. According to Voas, (Believe me when I say that lowering the drinking age would be very dangerous; it would benefit no one except those who profit from alcohol sales.) Young adults who are not 21 years of age tend to make irresponsible decisions like getting behind the wheel drunk. Being a young adult and driving under the influence of alcohol can lead one to a major accident or even death. Lowering the requirement of drinking may benefit underage adults but the death rate of drunk driving will increase rapidly. Robert Voas has studied drunk driving for 40 years and he has seen numerous accidents and deaths of immature young adultsShow MoreRelatedShould Th e Drinking Age Be Lowered?995 Words   |  4 Pages Should the legal drinking age be lowered to age 18? Recently people have been debating whether If the drinking age should be lowered to 18. Some people think 18 is a better age but others think it’s outrageous to lower the drinking age to 18. After much reading and observing, I myself think the drinking age should be kept at 21 years old,because young adults who drink while they re underage make poor decisions and majority of the young adults are in college lacking in classes. The legal drinkingRead MoreShould The Drinking Age Be Lowered?853 Words   |  4 Pagesactivities around their friends to feel like they are a part of the team. Many people often wonder if the court of law stepped in and changed the age of drinking would this help the case of underage drinking. This proposed law would lower the drinking age to make the teenagers less rebellious and allow them to feel more like adults. If the drinking age were to be lowered then teenagers would feel as if they didn’t have to drink every day because they wouldn’t have to wonder when this opportunity will happenRead MoreThe Drinking Age Should Not Be Lowered1135 Words   |  5 Pages In today’s society, underage drinking is seen all around us. It is in TV shows, movies, schools, and even in our own communities. Although it may be understood as something we are not supposed to do, many of these shows do not depict the real issues that can come from drinking under age. While only 11% of the alcohol sold in America is consumed by those under the age of twenty-one, it is still a horrific, nationwide problem. Alcohol is a drug that can make you do things you would neverRead MoreThe Drinking Age Should Not Be Lowered1705 Words   |  7 Pagespassed The National Minimum Drinking Age Act of 1984 which enforces the legal drinking age and purchasing of alcohol in the United States to be twenty-one. Since then, the debated idea of whether or not the drinking age should be lowered to eighteen has been an ongoing topic for decades. Alcoholism affects many people in the United States but promoting it at such young age would not be such a great idea for the youths in today’s society.The drinking age should not be lowered due to the fact that itRead MoreShould The Drinking Age Be Lowered? Essay2027 Words   |  9 PagesShould The Drinking Age Be Lowered? One of the major problems today in United States society is the amount of people in college who are drinking while underage. Every day on college campuses we see rebellious young adults disobey the law and drink alcohol under the age of 21. How would things be different if the drinking age was lowered? Would college students abuse it or is it a good idea? Many people believe the drinking age should be kept where it is now based on statistics. I feel the drinkingRead MoreShould The Drinking Age Be Lowered?994 Words   |  4 PagesShould the Drinking Age Be Lowered? Approximately 2 out of every 3 high school students have drank to the point of getting intoxicated (binge drink), in more than one occasion (Centers for Disease and Control Prevention [CDC], n.d.). Binge drinking has become increasingly common for youth under the minimum legal drinking age, making it increasingly dangerous because of the lack of supervision that young adults have that can consequently, lead to death because of fear of the law (Bonnie O’ConnellRead MoreThe Drinking Age Should Not Be Lowered1639 Words   |  7 PagesMost people would concur that alcohol should not be given to teenagers. Despite the fact that we concede to this essential truth, underage drinking is still a noteworthy issue in our nation. Since adolescents need development and information with regards to liquor, they put themselves, as well as others in incredible danger when they decide to consume. Regardless of the risk, there are individuals out there who believe that the drinking age should be lowered. However, their argument is weak, andRead MoreThe Drinking Age Should Be Lowered2353 Words   |  10 PagesDrinking Age Over the years the drinking age or the drinking laws have been questioned and changed many times. For a few years now more recently question being, should the drinking age be lowered to eighteen? Or why shouldn’t it? In the United States, binge drinking has been a big problem. Its one of the top causes for traffic tragedies as well as other health issues that come along with it, especially among college students. However since the drinking age has changed from being 18 to 21 thereRead MoreThe Drinking Age Should Be Lowered1599 Words   |  7 Pagesmany years is whether the drinking age should be lowered to eighteen years old, as opposed to where it is now, at twenty one. Some argue that at age eighteen, a person is legally an adult and able to go to war, vote, and partake in other adult activities. If they are an adult at this age, why are they unable to legally drink alcohol? There are numerous reasons why drinking is unsafe for those under twenty one. The drinking age is s et at age twenty one for a reason, and should stay that way. Some statesRead MoreDrinking Age Should Be Lowered1039 Words   |  5 Pages2017 Drinking age is already dangerous as is In recent discussions of the drinking age limit, people have always said that the drinking age limit should be lowered. Some may argue that alcohol is not bad and that it can actually be beneficially. Many people would want the drinking age limit to be lowered so that it is legal for young adults to drink. If the drinking age limit were to be lowered there would be a drastic difference in society. In my perspective I will argue that the drinking age limit

Homosexuality Quest For A Utopian World Essay - 1303 Words

INTRODUCTION The proposed research work will be entitled â€Å"Homosexuality: Quest for a Utopian World†. The genre of the proposed work will deal in detail with the prevailing issue of homosexuality (both gay and lesbian) and try to justify their quest for a world where they can live without their integrity being questioned. The research will cover the history of homosexuality; how it has been seen through ages and the present scenario. Setting the background in comparative studies the proposed research work aims at providing a clear picture of the societal attitudes towards same sex-relationships and how it is varied over time and space. The work will also look into the psychological aspects of the homosexuals and how a woman looks for a secure relationship in another woman and what has brought about such notions. Etymologically, the word homosexual is a hybrid of Greek and Latin words, thus connoting acts of sexual behavior between members of the same sex. The word ‘homosexual’ is controversial in itself as it refers to only one’s sexual behavior as opposed to the romantic feelings and thus, people attribute the term ‘gay’ and ‘lesbian’ as appropriate. Homophilia, also means the love and sensibilities between the same sex people. Edward Morgan Forster, a renowned English novelist and essayist was a homosexual as known by his close friends but the public was unaware of this fact and thus, remained a bachelor throughout his life. He had five novels published in his lifetimeShow MoreRelatedThe Last Major Civil Rights Milestone1878 Words   |  8 Pagesideals its nation was based upon, making changes like ending slavery and providing legal equality for women and minorities, changes that at the time seemed absurd but today are unquestionable merits that define what an â€Å"American† is. The quest to reach the ultimate utopian society continues today as true Americans fight the evils of ignorance, stubborn bigotry and the fear to change that still manifest themselves in a large portion of U.S. citizens, preventing this nation from moving forward. One of theRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It I s an Important Change.163893 Words   |  656 PagesLinda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape

Henry Lawson - 962 Words

Stories use narrative to involve the responder in a range of experiences. Storytellers use narrative techniques to establish a setting and shape the characters personality. This is shown in Henry Lawson’s short stories the drover’s wife and the loaded dog as well as Roger hargreaves picture book little miss sunshine. Henry Lawson’s the drovers wife, explores the perspicacity of the bush heroine with the use of a narrator. The narrators’ avoidance of using a name for the drover’s wife prevents the responder being influenced by their names and instead allows the responder to judge for themselves through the actions and events that occur in the story. This also shows the responder that the hardships and struggles faced by this woman are†¦show more content†¦Throughout the orientation, Miseryland is presented as a sad, unhappy, miserable place using the graphics and text. ‘And when the birds wake up in the morning in Miseryland, they don’t start singing. They start crying! Oh, it really is an awful place!’ Then the responder is introduced to little miss sunshine, the main character. she is show to be a happy person ‘whistling happily to herself’ and shown to be the colour yellow in the picture to convey happiness and brightness. The picture book’s complication arises with little miss sunshine laughing and giggling in front of the king in Miseryland. The pictures capture this with a close up of the king’s and little miss sunshine’s face; hers laughing and the king is crying. This sets a major contrast between the two characters. The denouement occurs with each main character with their own page with a close up of their happy face and sunshine and flowers and colours with a happy connotation. The picture book closes with Mr. happy saying that he didn’t know such a place as Miseryland existed and little miss sunshine replying with ‘there isn’t!’ In conclusion, the narration in the short stories the drover’s wife, the loaded dog and little miss sunshine, prove highly important in involving the responder in a range of experiences by providing the techniques and storylines for the responder to gain an insightShow MoreRelatedHenry Lawson Distinctively Visual979 Words   |  4 PagesOur study of the distinctively visual deepens our understanding of the world and those who inhabit it. Distinctively visual techniques are skilfully employed by Henry Lawson and Kriv Stenders to deepen our understanding of the world of the Australian outback and those who inhabit it, through their struggles and independence with some humour applied to the stories. These visual effects allow us to get a better understanding of the feelings of the characters and relate their life lessons to ourRead MoreHenry Lawson Techniques Essay762 Words   |  4 PagesTechnique Table Henry Lawson Short Stories The Drover’s Wife Technique | Example | Effect | Setting | ‘’The bush consists of stunted, rotten †¦ trees’’ | Introduces the area that the character/author is experiencing first hand. | Repetition | ‘’Snake! Mother, here’s a snake!’’ | Responder would feel the urgency and the traumatising experience that the character is going through. | Colloquial Language | ‘’Mummy! Tommy’s skinnin’ me alive wif his club’’ | Presents to the responder thatRead MoreA Fair Go, By Henry Lawson, And The Dispossessed1428 Words   |  6 Pagescauses of the deep inequalities that permeate Australian society. Good morning/afternoon council representatives and distinguished guests. My name is Chelsea Gwynne, and today I am going explain to you why it is crucial that the poems For’ard, by Henry Lawson, and The Dispossessed, by Oodgeroo Noonuccal must be included in next years Australia Day Council anthology. However displaced the notions of egalitarianism and its associated masculine ideal of mateship may be, these aspects of the AustralianRead MoreAn Analysis of The Drovers Wife by Henry Lawson739 Words   |  3 PagesThe Drovers Wife: Archetype of Strength in Australian Literature The Drovers wife by Henry Lawson tells the tale of a strong bush woman who must fight incredible odds to survive. The Drovers Wife written by William Bail shares the same title and also tells the tale of a strong, independent woman, only with quite different results than Lawsons character. This essay will explore both of these women and will support the thesis that both represent archetypes of the strong, independent ideal ofRead MoreHenry Lawson Essay + 1 Related Text1316 Words   |  6 Pagestechniques and complex word choice. These visuals are vivid and very clear; so it helps the responder visualise the text and therefore relate to the texts and also deepen their understanding of the short stories. Two short stories composed by ‘Henry Lawson’ that use techniques and word choice to portray distinctively visuals are ‘The Drover’s Wife’ and ‘In A Dry Season’, these two texts are strongly opposite to the visual ‘The English Count ryside’ by an unknown composer. Both ‘The Drover’s Wife’Read MoreDistinctively visual Henry Lawson speech Essay864 Words   |  4 Pagescharacters and place. 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Native American And English Colonists - 1056 Words

Formal Paper English colonists first came to America late 1500s with the lost colony of Roanoke. English settlers then tried again for a permanent settlement in the early 1600s with Jamestown. Following Jamestown the English were consistently sending new colonists from England to America. The first English settlers had faced quite the hardships. None of the colonists were prepared or equipped with the knowledge to survive in their new environment. This is where Native American and English colonists interactions began. Prior to English settlers, the Native Americans had also had interactions with the Spanish. At first people believed that English colonists would treat the Natives better than the Spanish colonists. But as history has shown,†¦show more content†¦Despite the hospitality of the Powhatans, whatever they did not give the colonists, the colonists just stole it. The Powhatans stopped offering their lending hand. The atrocities the English committed against the Powhatans were comparable of those of the Spanish. One instance in 1610, a Powhatan chief was convicted for being rude. An English officer and his men invaded the Native American town, â€Å"seized some of the natives, ‘putt some fiftene or sixtene to the Sworde’ and cut off their heads. Then he ordered his men to burn homes and crops. When the expedition returned to its boats, his men complained that Percy had spared an Indian ‘quene and her Children.’ Percy relented, and threw the children overboard ‘shoteinge owtt their Braynes in the water.’ His men insisted that he burn the queen alive, but Percy less cruel, stabbed her to death.† The English saw themselves superior and considered the Native Americans as savages. A major reason the relationship between the Native Americans and colonists deteriorated was because the total misunderstanding they had of one another. 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Although conflict often characterized relationships between the so-called â€Å"Indians† and the English, many of the initial colonies owed their survival and successes to the natives. The Native Americans were valuable trading partners, occasional allies, and aid in sickness and famine. However, various conflicts between tribes and settlersRead MoreCompare And Contrast Jamestown And Plymouth Colony1269 Words   |  6 PagesMassachusetts (â€Å"Plymouth Colony†n.d.) Plymouth was founded in 1620 (â€Å"Plymouth Colony† n.d.) The Jamestown colonists came from England ( â€Å"Stebbins, 2011â⠂¬ ). King Jame I gave Virginia its name (â€Å"Stebbins, 2011†). The Plymouth colonists came from England (â€Å"Plymouth Colony† n.d.) The Jamestown colony was allowed to use the river (â€Å"Colonizing the Chesapeake and New England Colonies† n.d.) The goal of the colonists of Jamestown was to find a settlement ( â€Å"Stebbins, 2011†). The goal of the Plymouth colony was to

Achilles, Agamemnon and Hektor, Three Great Heroes with...

Achilles, Agamemnon and Hektor, three great heroes with different characteristics. In the center of ancient Greek history are the big heroes, Gods and Goddesses but one of the heroes described with mastery is Achilles the Greek hero who is not described with disdain like other Greek heroes but with more love. The wrath of Achilles and the death of Hector, the biggest hero amongst Trojans, are described with rare mastery and love for Achilles despite the fact that he commits a cruel deed by killing Hector, the beloved Trojan hero and rapes his dead body. Although Agamenon, Achilles, and Hector were great heroes, they were quite different in their personalities, characteristics and values. Homer’s Iliad is an epic creation which†¦show more content†¦( Line 16, 177). This deed confirms his inhumanity and fierce brutality towards the ones who hurt him. Agamemnon is the King of the Greek army and brother of the King of Sparta, Menelaus. His character resembles that of Achilles because he is hungry for pride and glory and is as angry or even angrier man than Achilles. In contrast to Achilles, Agamemnon is prone to arrogance. He decides to take Briseis away from Achilles. This forces Achilles to withdraw from the battle which in turn significantly weakens the Greek army. Achilles wanted the Greek army to be slaughtered and angrily withdraws from the battle. Agamemnon learns the importance of Achilles on the battlefield while his men were being slaughtered and yet refuses to give Briseis back to Achilles. Unlike Achilles, Agamemnon is not much of a warrior. He always stands in safety and not on the battlefield. He wants his men to do the work for him but he always claims the biggest prizes. Agamemnon is able to appreciate people, unlike Achilles. He uses his skills to manipulate people the way he pleases just to get what he wants. Agamemnon uses his manipulating skills to find a way to get Achilles back in the battlefield. He calls for Patroclus to join the fight and lets him fight Hector knowingShow MoreRelatedAchilles and Odyssey Compare and Contrast Essay1625 Words   |  7 PagesLarger-Than-Life Heroes: Achilles and Odysseus What are the main characteristics of a larger-than-life epic hero? An epic hero is a brave and powerful warrior who is motivated to fight both internal and external conflicts to achieve glory and ranks above a normal man. In Homer’s epic poems The Iliad and The Odyssey, Achilles and Odysseus are the well-known heroes. Achilles fights Hektor outside the walls of Troy because Hektor killed his best friend, Patroclus. After fighting in the Trojan

Management Of International Marketing - Myassignmenthelp.Com

Question: Discuss about theManagement Of International Marketing. Answer: Introduction: In this study the discussion will take place on the Unilever Company and the other tools that will be discusses are evaluation of the company , its market research, applications, market influence, strategic value, international and national policies of the company that are used for the marketing of the business organization(Cateora, 2008). The company is a global firm so the marketing is also takes place on a global context. It will cover the planning and implementation of the planning. The main purpose of this study is to learn that the international marketing plays vial role in the company and its promotion. It not only influences the business but also the marketing strategies of the company. It is playing a vital role as it provides a platform to the company s that they can make an international operations and functions (Terpstra, Foley and Sarathy, 2012). In order to release the products in the new market, the company like Unilever has to make many efforts. The efforts and the strategies can be taken after analysing the internal and the external environment of the country in which the company wants to expand its business. It is also required to analyse the environment of the company itself. Both the analysis can help the firm to take better decision in terms of international marketing (Malhotra, 2008). WHY: Product standardisation: Product standardisation is important for the company like Unilever because it is difficult to adapt the culture and the needs of the people in the international market. This is because every country has different choices and culture thus standardisation in the products helps the company to take similar initiatives in order to release the products everywhere (Czinkota and Ronkainen, 2013) Benefits of standardisation: Similar strategies to be followed: standardisation is the technique in which the strategies that needs to be practices or followed by the company remains similar at every place irrespective of the difference in the culture and the destination (Hollensen, 2015). Economies of scale: similar strategies and products over the globe results in similar production at large amount (Peter and Donnelly, 2011). Less cost: economies of scale results in less per unit cost for the company (Cateora, 2008). Similar marketing techniques: the company need not to make many efforts in thinking and implementing about the different marketing strategies or different market (Santos and Laczniak 2005). Internal environment analysis of the company: Internal analysis of the company can be done by SWOT analysis. The strength and weakness part of SWOT analysis helps in determining the internal strength and weakness of the company. SWOT analysis: Figure: 01 SWOT analysis (Armstrong, Kotler, Harker And Brennan, 2015) Strength: Strong brand image: The Company has a very strong image. The positive image of the company helps the firm to penetrate in the new market easily (Czinkota and Ronkainen, 2013). Range of product mix: Unilever is the company that serves the customers with wide range of products such as the grocery items, household items, beauty products range etc (Santos and Laczniak 2005). The company targets all the customer segments with its products This wide range of product serving by the company helps the company to achieve higher customer base and ultimately the market share (Papadopoulos and Heslop, 2014). Weakness: Imitable products: The products that the company deals with are very much imitable. Dependence on retailers: Unilever is the company that supports the other companies to sell their products (Tse, Lee, Vertinsky and Wehrung, 1988). Competition: the company faces a lot of competition from the other companies like PG, Nestle etc. Opportunities: As the company is expanding to the new market, it has the opportunity to expand its products range at the same time according to the choices and the requirements of the market. Variations in the food products can be brought up by the company to serve the new market. (Zeritin et al. 2014) Threats: The biggest threat for the company is the saturated industry and the competition prevailing in the market. Major competitors for the company are PG, Avon etc. (Europa.eu 2017) Marketing mix: 4ps Figure: 02 Marketing mix(Terpstra, Foley and Sarathy, 2012) External environment analysis: PESTLE analysis: USA Figure: 3 PESTEL Analysis(Armstrong, Kotler, Harkerand Brennan, 2015) Political environment: As far as the political environment of the company is concerned, it has been analysed that USA is the country with stable political environment. The company like Unilever has to be under the regulatory of the Food and Drug Administration (Mattila, 2000). If the company has to conduct the business in USA, it has to comply with all the rules and regulation given by the administration. After the election in 2016, Trump has made changes in the international trade policies of the country. Trump has focuses on changing the way the country is doing business with the international market in order to enhance the economy and thus these changes affect the normal functioning of the company in USA. Economic factors: Economy of the country is very stable in terms of earing and the purchasing power of the country. As far as the FMCG industry is considered, the industry is also growing at very fast pace and at the same time experiencing tough competition. USA is considered feasible in terms of economy to invest by Unilever but competitors strategy is must to analyse (Uniliver.com, 2016) Social factors: Social factors of the country involve the demography and the choice and demands of the people(Hill and Westbrook, 1997). Now a day people believe in buying the products with low price and high quality. Unilever has to make the pricing strategy in such a way so that more and more people can afford to buy the products. Technological Technological factors: as far as the technological factors are considered, it has been analysed that in USAs market, it is necessary to be automated(Tubadji, Osoba and Nijkamp, 2015). The more automated company attracts the customers as the people in USA are very much techno friendly. Environmental factors: Sustainability is the key to success for the organizations these days. The policies of the USA government regarding the use of sustainable resources and the process are very tight and needs to be followed by the companies especially in FMCG sector (Belch and Belch, 2004). Unilever is the firm that has to deal with such policies and have to be sustainable in their process it will harm the environment at its minimal. Legal factors: The major legal factors that has affected the US and UK business is BREXIT. Trump has talked with UK regarding the free trade between the US and UK just after BREXIT. This free trade will definitely help the companies like Unilever to set up its business and expand its business in USA with new products development. (Unilever.com, 2017) Strategies to enter the global market: There are five types of products and communication strategies that acne be used by Unilever in order to expand its business. Products and communication extension: This is the strategy in which the company can use the standard communication techniques to make the people aware about the products globally (Armstrong, Kotler, Harker And Brennan, 2015) Product extension and communication adaptation: It is the strategy that results is customization of the communication method used for international country which is very different from the home country communication method. The same products are marketed with different communication strategies in different areas (Hill, 2008). Product adaptation and communication extension: It is the case where the company needs to market different products with the standard communication strategy irrespective of the place (Broderick And Pickton, 2001). Product and communication adaptation: If the international country has different physical and cultural environment then the organization has to choose the strategy of dual adaptation. In this case, the countrys product and the countrys communication strategies are used for communicating about the product. (Wilson and Gilligan, 2012). Product invention: It is the most innovative strategy that is used by the company in order to invent the products that can fulfil the common needs of the customers at global level. (Hill, 2008). In case of Unilever is USA, the company should select the strategy of dual adaptation strategy because the culture and the physical environment if USA and UK is very different in nature (Hollensen, 2015). Context of international market: Language: Language is the factors that affect the business in the international market. As far as Unilever is considered, it has been analysed that the company operates with the strategy of localization everywhere(Armstrong, Kotler, Harker and Brennan, 2015). The company is basically based at UK but it hasto expand its business overseas and it cant be done with a single language communication everywhere. Unilever hasto make the changes in its communication from UK English to US English as there are many differences in the same (Broderick and Pickton, 2001). As both the places have English as the vernacular language so it is not that much difficult for the company to deal with the US market. Legal factor: As discussed earlier there are many legal factors that affect the company to expand the business in international market. The free trade practices that have been discussed between UK and US after BREXIT may help the company to easily conduct the trade practices (Gur?u, 2008). Media: Media refers to the mediums that are being used to communicate with the international market. As far as the country like USA is concerned, the country is very much technologically active so advertisingand promotion of the products can be done with the help of digital marketing methods and social media marketing of the company (Mulhern, 2009). Culture: Culture is the most important factor that affects the consumer behaviour of the place. Americans are very much optimistic in nature andthus it is easy to convince them to buy a particular thing by portraying the products with positive attitude and nature. The customers at America are very much dynamic and their love for convince food is eternal. They love to eat food products that can eliminate their hunger in minutes and that can be easily available. Thus the companies like Unilever can easily expand its business to USA with introducing the packaged food materials first. (Hill, 2008). Production cost: As far as US is concerned, it has been analysed that the country is the 3rd largest in the world with high population thus it act as the great market for the companies to expand their business. It has been analysed these days that USA is becoming the place to manufacture as it is providing the facilities at lower cost that is as low as china. There are several benefits that can be enjoyed by the company if it produces at USA (Gur?u, 2008). The first benefit is that it has a very fast market. The produce can be easily reached to the customers hands with faster research and development and distribution network. The next benefit is the high efficiency of the labour. It has been analysed that the labour is very much efficient at America and thus it can be easy and even cost effective to have high quality and less quantity labour (Luo and Tung, 2007). In terms of currency, US are considered as the country with stable economy and thus there is no fluctuation in the currency. This also male s the production process easier for the companies. If Unilever star their products ta USA only, it become easy for them to distribute in the local market rather than importing the products and thus the cost of overall production and distribution can be reduced (Czinkota and Ronkainen, 2013). Stages of international marketing: This is the process that needs to be followed or the stages that needs to be faced by the company if it wants to expand its business overseas. No direct marketing: It is the stage where the Unilever does not involve itself in the foreign market but tries to sell the products indirectly to the foreign market(Malhotra, 2008). There can be many ways such as selling the products to the foreigner etc. Infrequent foreign marketing: This is the stage where the company market or sell the products in the foreign market which are surplus. This can be done to see the response of the foreign market. After BREXIT, the free trade between US and UK will make it easy for Unilever to conduct such marketing (Broderick And Pickton, 2001). Regular foreign marketing: It is the stage that is about the regular marketing at international level. In this stage, the company takes serious steps to market its products to the international market with the objective of expansion (Anderson, Narus and Narayandas, 2009). Unilever has to deals with some of the middle men in US in order to take suchserious steps so that its products can be reached to that country. International marketing: it is the most crucial phase as at this time, the company concentrates in the international market and develop its production unit in the new market. Unilever is the firm that general operates at this stage in international market (Peter and Donnelly, 2011). Global marketing: This is the final stage that is achieved when the company is filly established in the foreign market. At this stage, the company does not restrict its strategies because of national borders but treat the whole market as one global market and make the strategies solely on that basis (Hollensen, 2015). Campaign execution: Campaigning is the technique that can be used to market the products in the new market. Unilever has to execute the campaign in the new market of USA so that people can be aware presence of the company and the products in the market. The company has to take decisions over the agencies with which the company has to deal with. There can be three types of agencies: (Gur?u, 2008). Local market agencies: These are the market agencies at the host country such as the agencies in local market of USA in this case. Unilever should choose Epsilon as its marketing agency at local level. This is because it is one of the best agencies in the USA marketing industry. In terms of revenues and in terms of business growth, the company is moving at a very fast pace (Wilson and Gilligan, 2012). Integrated Marketing Communication: Steps of international integrated marketing communication: Market research: This is the first step that needs to be followed by the company in order to research about the market conditions of USA. The above discussion about the country suggests that the country is very feasible to expand the business for Unilever (Wilson and Gilligan, 2012). Goals: The marketing gaols for the company at this point are that, it has to make the people of USA aware about the new product development of the company and has to develop the brand image of the firm as well (Hill, 2008). Effective message: The market segment that has been selected for the new food products range is mostly the working people of the country. The message that can be given to them through the marketing camping is eat tasty and be healthy (Gur?u, 2008). Selected media: The medium that have been selected to market the products are advertising and personal selling (Wilson and Gilligan, 2012). Budget: Activity Amount Marketing agency fees $1 million Brochures and pamphlets $1 million Hiring cost $10,000 Media cost $3 million Other expenses $50000 Total cost $3060000Approximate Execution: Execution of the marketing plan can be done with the help of the marketing agency that has been discussed earlier (Wilson and Gilligan, 2012). Evaluation: The evaluation can be done by matching the gaols with the actual results or the outcomes of the marketing campaignthat can be calculated by the customers response and feedback as well as by the sale volume of the products. (Hollensen, 2015). IMC tools: Figure: 4 IMC Tools (Armstrong, Kotler, Harker And Brennan, 2015) Advertising: Advertising can be done with the help of various medium such as television or radio. Social media is also used as the medium for advertising (Terpstra, Foley And Sarathy, 2012). Direct marketing: It is the tool that helps n directly contact the customers by the executives of the company to make them aware sabot the product or the new launch (Peng, Wang and Jiang, 2008). Internet marketing: this is the best tool that can be used in the USA market. This is because the customers in USA are very much techno friendly (Broderick And Pickton, 2001). Sales promotion: Sales promotion can be done by using the techniques such as supplying the samples to the stores or distributing the samples to the customers on the road show (Gur?u, 2008). Public relations: This is the most important tool of IMC. This tool can be used by calling or inviting the new channels or other media partners to telecast the launch of the products and the company in USA (Wilson and Gilligan, 2012). Personal selling: Personal selling is the very effective option to sell the products directly to the customers so that immediate feedback can be received (Broderick And Pickton, 2001). Why Sales Force: Benefits of sales force: Sales force is considered as the important part of communication mix in USA. This is because there are many benefits that are associated with sales force of the company. The efficient sales force helps in making strong bond in the international market and thus results in strong alliances. Sales force of the company also helps in making direct contact with the customers. This is very beneficial in taking the immediate feedback of the customers on the products experience. There are many other benefits of incorporating the sales force ta the international market such as effective communication, response, clear information etc (Terpstra, Foley And Sarathy, 2012). Challenges: Difficult to deal with the people in international market Hiring local sales force is difficult for the company Designing the sales force: Unilever Select the activities that needs to be conducted under the sales programme(experience) Select the skill sets required to complete the tasks. Math the skills sets from the activities that needs to be conducted Training of the sales force regarding the same skill sets.( well trained peoples ) (Cateora, 2008) Recruiting marketing and sales personnel: Recruitment is the process in which the candidates have been selected according to the match of the skills possessed by the candidates and the required skills for the job. (Hollensen, 2015). Advertising for the job vacancy (Advertising on Web sites and the Newspaper) Short listing the applications (around 20 applications are collecting ) Interviews (Around 15 peoples) Selection (Two ware selected ) Releasing offer letters ( Letter will be realising after one week of the selection) Motivation of sales personnel: Some of the techniques that can be sued to motivate the employees are: Incentives (based on display and merchandising, Productivity (volume and values ) Bonuses ( Based on performance) Employee engagement programs ( Twice a year ) Evaluating and controlling sales representative: Evaluation of the sales representative can only be done by matching the set targets and the achieved targets by the representative (Broderick And Pickton, 2001). RBV model: Resource based view is the model that is used to analyse the resource capabilities of the company. VRIO and VRIN are the subsets of this model that are analysed in order to identify the competitive advantage and resource capabilities. Figure: 5 RBV Model (Armstrong, Kotler, Harker And Brennan, 2015) VRIN of Unilever: Value: In terms of value, the company and its products are very valuable as the company serves the market with all the essential products (Terpstra, Foley And Sarathy, 2012). Rare: the company cannot said to be rare as there are many competitors in the market. (Gur?u, 2008). Inimitable: the products of the company can be imitated easily (Hollensen, 2015). Non-substitutable: substitutes are also available in the market for the company products. Understand: It is very much important to understand the culture and the attitude of the people in USA in order to sell the products to them. The USA customers are very much intelligent in buying things and the sales force has to be prepared with the knowledge of the products and the bard before interacting with them(Terpstra, Foley and Sarathy, 2012). Noise: It is the important part of the communication or the marketing process. This means making the products and the brand popular among the customers before entering the market (Hollensen, 2015). Competition: Competition is the major issue that exists for the companies like Unilever. Thus, it is mandatory for the company to deal with this competition and to innovates its processes in order to be different in the market (Terpstra, Foley And Sarathy, 2012). Conclusion: It has been concluded from the research that USA is found to be the country which is very much feasible to expand the business of Unilever. PESTLE analysis of the country suggests that the factors like political, economic, social etc. Affect the expansion of the business in the new country and USA provides the great environment for the company like Unilever to set up the new business. The strength and the weakness of the company is also analysed to develop the international marketing strategies. Part 2 of the report suggests about the contextual factors that affect the strategies that needs to be implemented in order to launch the company and the new products in USA. References: Anderson, J.C., Narus, J.A. and Narayandas, D., 2009.Business market management: Understanding, creating, and delivering value. Pearson Prentice Hall. Armstrong, G., Kotler, P., Harker, M. And Brennan, R., 2015.Marketing: an introduction. Pearson Education. Belch, G.E. and Belch, M.A., 2004.Advertising and Promotion: An Integrated Marketing Communications Perspective,(6 Th. New York: NY: mcgraw-Hill. Broderick, A.AndPickton, D., 2001.Integrated marketing communications. Financial Times Prentice Hall. Cateora, P.R., 2008.International Marketing 13E (Sie).Tatamcgraw-Hill Education. Czinkota, M.R. and Ronkainen, I.A., 2013.International marketing.Cengage Learning. Czinkota, M.R. and Ronkainen, I.A., 2013.International marketing.Cengage Learning. Gur?u, C., 2008. Integrated online marketing communication: implementation and management.Journal of communication management,12(2), pp.169-184. Hill, C., 2008. International business: Competing in the global market place.Strategic Direction,24(9). Hill, T. And Westbrook, R., 1997. SWOT analysis: it's time for a product recall.Long range planning,30(1), pp.46-52. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Jaggi, B. And Low, P.Y., 2000.Impact of culture, market forces, and legal system on financial disclosures.The International Journal of Accounting,35(4), pp.495-519. Luo, Y. And Tung, R.L., 2007. International expansion of emerging market enterprises: A springboard perspective.Journal of international business studies,38(4), pp.481-498. Malhotra, N.K., 2008.Marketing research: An applied orientation, 5/e. Pearson Education India. Mattila, A.S., 2000. The impact of culture and gender on customer evaluations of service encounters.Journal of Hospitality Tourism Research,24(2), pp.263-273. Mccort, D.J. and Malhotra, N.K., 1993. Culture and consumer behavior: toward an understanding of cross-cultural consumer behavior in international marketing.Journal of International Consumer Marketing,6(2), pp.91-127. Mulhern, F., 2009. Integrated marketing communications: From media channels to digital connectivity.Journal of marketing communications,15(2-3), pp.85-101. Papadopoulos, N.AndHeslop, L.A., 2014.Product-country images: Impact and role in international marketing. Routledge. Peng, M.W., Wang, D.Y. and Jiang, Y., 2008. An institution-based view of international business strategy: A focus on emerging economies.Journal of international business studies,39(5), pp.920-936. Peter, J.P. and Donnelly, J.H., 2011.Marketing management: knowledge and skills: text, analysis, cases, plans. Plano: Business pub., INC. Terpstra, V., Foley, J.AndSarathy, R., 2012.International marketing.Naper Press. Tse, D.K., Lee, K.H., Vertinsky, I.AndWehrung, D.A., 1988. Does culture matter? A cross-cultural study of executives' choice, decisiveness, and risk adjustment in international marketing.The Journal of Marketing, pp.81-95. Tubadji, A., Osoba, B.J. and Nijkamp, P., 2015. Culture-based development in the USA: culture as a factor for economic welfare and social well-being at a county level.Journal of cultural economics,39(3), pp.277-303. Wilson, R.M. and Gilligan, C., 2012.Strategic marketing management.Routledge.

Us Recession free essay sample

Since the start of the recession, the United States has tried to regain stability in its economy, and implement fiscal and monetary polices to prevent future crisis. One of the indictors of a recession is the unemployment rate. The most recent recession was preceded by a time of steady economic growth, which was accompanied by employment growth. Prerecession unemployment rate hovered around 4-5%, which is historically and relatively low. Job growth was concentrated in three areas: education, health-care and housing related job. While education and health-care have been on a steady incline for years, the then booming housing market created most of the jobs in the housing industries. In December 2007, at the start of the recession the unemployment remained around 5 percent. By the end of the recession in 2009, that number had climbed to 9. 5% and some states 10%. In September 2008, the economic downturn intensified when the economy was jolted by trouble in the nations finical system. We will write a custom essay sample on Us Recession or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In the aftermath of the turmoil, credit market constricted and banks tightened lending standers. The recession rapidly deepened and job losses spiked. The monthly job loses averaged 712,00 from October 2008 through March 2008. Historically, good producing industries experienced the largest decline in employment during a recession. The most recent recession followed suit, as manufacturing and constriction where of the hardest hit industries. The recession led not only to employment losses, but also cuts in workers hours. Despite the improvements in 2010, employment remains 7. 7 million jobs below prerecession mark. In the U. S. GDP fell in the fourth quarter of 2008, by 6. % annual rate, with declines heaviest in business investment, exports, finance, autos, housing, construction, and retail sales. American business slashed capital investment at an annual rate of -38%. Investment in software and computer equipment declined by 33. 8%, and investment in new buildings was down 44. 2%. Total investment expenditure is in free fall as of the first quarter of 2009, dropping by roughly 5 0%. While consumer spending doesn’t usually precipitate a recession, since it represents seventy percent of total spending, and spending drives the economy in the short term, consumption plays a key role in the duration of recessions. Total Personal Consumption Expenditures began falling in the third quarter of 2008 with a -3. 8% change which worsened to a -4. 3% change in the fourth quarter. Looking at the components of consumption reveals that the majority of the decline occurred in durable goods which turned negative in the first quarter of 2008 and snowballed to -22. 1% in the fourth quarter of 2008. The decline in durable goods likely coincides with the slide in spending on houses. When people stop buying new homes, they also spend less on appliances, home furnishings, etc. Non-durable Consumption has also declined beginning in the third quarter of 2008 with a -7. % change and continuing into the fourth quarter at -9. 4%. Non-durable consumption is largely a function of income. As GDP declined beginning in the third quarter of 2008, personal disposable income fell sharply, bringing down non durable consumption for the next several quarters. The final component of consumption, Services, while dipping slightly negative in the third quarter of 2008 at -0. 1% turned positive again in the fourth quarter of 2008 resting at 1. 5%. Even a small negative decline in services is a matter of concern as this area of consumption is generally the most resilient to economic downturns. One hopeful sign of recovery is that in the first quarter 2009, total consumer spending increased, driven in large part by 9. 6% growth in consumer durable spending. Despite the severe decline in the housing market, the US economy was kept afloat for nearly three years by growth in exports. During the period from the fourth quarter of 2005 to the second quarter of 2008, export growth averaged nearly 10% at an annualized rate. It was this growth that gave hope during late 2007 and early 2008 that the economy might yet dodge a recession. However as the recession became a global phenomenon, the world demand for American exports waned. In the third quarter of 2008, export growth slowed before dropping 23. 6% in the fourth quarter. This drop accelerated in the first quarter of 2008, with another 28. 7% decrease. US government spending has not played a large role in the current recession to date. State amp; local spending has declined as expected, likely a by-product of weakening tax revenues, especially in states that must keep a balanced budget. The net effect has been modest with total government spending growth averaging 2. 7%. A substantial decline in federal defense spending in the first quarter of 2009 caused a noticeable 3. 5% decline in total government spending.

List of GED Essay Topics and Questions, Prompts

Do you have to write a GED essay and you are not able to come up with a good sample topic for it? No need to worry as we are here to help you. Take it from us that you are not alone in this situation. Students commonly find topics for GED essays difficult to choose. How to Select the Best GED Essay Topic? With Smartness! Selecting the best essay topic for your GED test is not an easy task. There is very limited time, and you have to make your choice quick. Smartness and wisdom can take you through successfully. Let’s elaborate this with an example: suppose you have to take a side between two passages, one of which states that school lunches should be entirely vegetarian and gives statistics on the good effects of vegetarian diet on health, whereas the other passage argues that the diet should be balanced and provides multiple arguments in its support. If you have to choose between the two, go with the option that resonates with you most, even if the other side has more compelling arguments. That way, you will be able to write a more persuasive piece regardless of the objective side of things. Have a Look at Our List of GED Essay Topics There are thousands of them. We have outlined a few for you. Set your clock’s timer at 45 minutes, and start writing an essay on one of the following topics: Define honesty. Share your views on whether one should always be honest or not. Describe a life experience that taught you a lesson; discuss how you used that lesson in your life afterward. Tell about the member of your family you love the most. Describe how you feel being with that person and discuss your reasons for loving him/her the most. Think about how society has changed with time. Discuss the ways in which young people are doing better today than they did in the past. Discuss the sufficiency of the current high school system in educating the youth. Describe the valuable aspects of the system of your country and suggest what needs to be changed to yield better outcomes. Discuss what people really value their hobbies. Talk about the benefits of extracurricular activities on the participants. Illustrate your own activities outside work and school in your essay. In an essay, tell how you would use your money if you won a lottery today. Provide reasons and examples for your stance. Elaborate ways in which people can be prevented from texting while driving. Support your opinion with examples and suggestions. Discuss the importance of a college degree in the contemporary workplace. Illustrate your views on the value of education, giving examples from your own life. The internet has harmed our tendency to conduct in-depth Compare the benefits of instant online information with the weaknesses of shortened attention spans. What Kind of GED Essay Questions Can You Expect? The essay part of the GED requires the students to write a short essay on a topic selected for them. It is either a persuasive, narrative or descriptive essay. Persuasive essays check your power of convincing others to follow your opinion or suggestion. Narrative essays are written in the first person and tell a story. Descriptive essays describe the topic; it can be an experience, a picture, a feeling, or any other thing. One thing that is common across all types of questions is that you will be required to come up with a brief, concise, and strong thesis statement, and have at least three body paragraphs with topic sentences elaborating on the thesis statement. Since you have no option but to write on the topic assigned to you, it is advisable for you to practice writing essays on different topics. Some questions are as follows: Is media censorship good or bad? Provide your stance on the issue. Support your opinion with rationale and examples. What is your opinion on the one-year military service by high school students before they get a job or go to college? Is living in a big city better than living in a small town? Illustrate your choice using your personal knowledge, experiences, and observations. Define success and illustrate the meaning of being successful. Explain your views with detailed examples using your personal knowledge, experiences, and observations. Explain some ways of dealing with stress. What is your biggest goal? In an essay, write why this is your biggest goal, how you will achieve that and what effect it will have on your life. Are fast food chains responsible for the increase in obesity? State your views on the topic. Provide reasons and examples in support of your opinion. Typical GED Essay Prompts Typically, you will be given two articles to analyze. It would read something like this: The following articles show arguments from supporters and critics of the legalization of marijuana. Analyze both articles in your essay and find out the position that is best supported. Back up your response with specific and relevant evidence from both articles. Type your essay. You have up to 45 minutes to plan, draft, and edit your piece. Some Recurring GED Essay Ideas GED essays can be literally on any topic. But there are certain themes that contain a lot of topics within them. Such themes include but are not limited to healthcare, traveling, education, social services, environmental health and safety, food, shopping, and pets. There can be many topics on education; for example, homeschooling vs. on-campus schooling, separate education vs. coeducation, and the impact of technology on education in the 21st century. Conduct your research to explore as many topics about these themes as possible and read sample essays on topics they encompass. Ideally, if you have that much time, try writing essays yourselves on those topics using the time distribution guidelines above. Place Your Order Now! Place an order with us now and let us write an essay for you from scratch. We are an online essay writing company that has helped thousands of students with their essay topics. Whether it is a topic on healthcare or your GED essay is about the thing you value the most in your life, we are your one-stop-shop kind of service. Let our expert writer help you. Contact us now; we’re eager to hear from you!

The Pope essays

The Pope essays Pope John Paul II (1920- ) is said to be the most recognized person in the world. He is the most traveled Pope in the 2,000 year history of the Church and speaks eight languages. Born Karol Joseph Wojtyla (pronounced Voy-tee-wah) in Wadowice, Poland on May 18, 1920 to an administrative officer in the Polish army and a former schoolteacher. In 1978, at the age of 58 the College of Cardinals elected him to lead the Roman Catholic Church. He was the first non-italian chosen as Pope in 456 years and the youngest in this century. At age 61 he suffered serious wounds during an assassination attempt. 1954 - Appointed professor of ethics at Catholic University of Lublin 1964 - Appointment as resident Archbishop of Krakow 1978 - Chosen by the College of Cardinals to lead the Roman Catholic Church. Karol Joseph Wojtyla (pronounced Voy-tee-wah) was born in Wadowice, Poland on May 18, 1920, to an administrative officer in the Polish army and a former schoolteacher. As a young man, Karol was athletic. He enjoyed playing soccer as a goalie and took daredevil swims in a flooded Swaka River. He also was an excellent student and he served as president of his school sodality. Karol developed a love of theater and for a time it was his ambition to study literature and become a professional actor. During the Nazi occupation Karol clandestinely pursued both his studies and his acting while working as a stonecutter to support himself and to hold the work permit he needed to avoid deportation or imprisonment. Karol Wojtyla was active in the UNIA, a Christian democratic underground organization. B'nai B'rith and other authorities have testified that he helped Jews find refuge from the Nazis. While convalescing from an accident, Karol considered a religious vocation and by 1942 he was studying for the priesthood. Karol Wojtyla was ordained a priest on November ...

Summary of Case Laws Essay Example | Topics and Well Written Essays - 1000 words

Summary of Case Laws - Essay Example However, the court declared the products were subject to taxation since they had been sorted and arranged for sale. In this case, the Supreme Court abandoned a century of precedents by declaring that the import and export clause does not hinder a state from imposing a nondiscriminatory ad valorem property tax on imported goods. The court further clarified that the provision, which bared the state from imposing duties or levies on imports or exports never, intended to prohibit such levies. The Supreme Court quotes case laws involving Low versus Austin and states that the cases were wrongly decided. The courts therefore obviated examinations of the principal issues that the parties had briefed. From the above case law, we can learn that, since proscription of unbiased ad valorem property taxation could not advance the aims and objectives of the import and export clause, it is only the strongest constitutional order should lead to a disapproval of such taxation, and the Clause's terminology and the clauses, imports or duties were ambiguous. This is because they did not warrant a presumption, which was intended to embrace taxation. The court therefore increased restrictions to the state requiring the state to avoid biasness by making restrictions on some business for tax that they should remit to the government. Another similar court case involved Complete Auto Transit versus Brady in 1977. Complete Auto Transit was a Michigan based corporation that conducted its main businesses from Mississippi. The company dealt with importing cars and distributing them into the state of Mississippi. In this case, the court in Mississippi imposed tax on transportation companies for doing business in the state. The new imposed taxes would then be distributed equally to other businesses, which dealt with intra-and inter-state commerce. In a unanimous decision by the court, it found out the taxation imposed to be invalid. The court argued that business dealing with interstate commerce should assume an equal and just way of sharing the state burden. Similar to the first case law, the court ruling in this case increased restrictions to the state requiring the state to avoid biasness by making restrictions on some business for tax that they should remit to the government. Moreover, the court’s decision es tablished four main criteria to be used in order to determine whether the state tax is valid or not. Moreover, the four established criteria’s would enable the people as well as the state to recognize unreasonable state tax burden on interstate trade. The four main criteria given concerning this case notes that, the state tax burden must be an activity that connects people to the state. Moreover, the state tax law must be fairly distributed to be based on intrastate commerce. Besides, the state tax law must be nondiscriminatory among the business community of Mississippi. Lastly, the court established that state tax law must relate to the states services provided. However, these criteria’s are only applicable if the congress has not formed other criteria is which would conflict with the regulations. A new but similar court case involved Quill Corporation versus the State of North Dakota in 1922. In this case, the State of North Dakota had imposed a use tax on those pro perties, which were purchased for storage, use,

Alkali flies in the Mono Basin (Mono Lake) Article

Alkali flies in the Mono Basin (Mono Lake) - Article Example Alkali flies also known as brine flies or Ephydra hians are a very rare species to find (Eagen 29). This is attributable to the fact that the species breeds well only in certain habitats, especially in alkaline waters. This probably explains why the insect is called the alkali fly. Found in Mono Lake, California, the fly breeds well on the surface, shorelines, as well as beneath the lake. Most of these species of fly are dark brown in color with an adult measuring between 4 to 7 mm long (Carle, and Banta 25). The fly has segmented thorax, which is bluish in color, while the wings are brownish in color. Unlike the ordinary flies, alkali flies normally spend most of their life circles entirely beneath the water surface. This makes the fly unique in addition to the fact that it breeds well in alkaline environment. Mono Lake is one of the most dominant lakes in California. Circular in shape, Mono Lake draws most of its waters from the surrounding streams. However, since the lake has no outlet, the lake is highly alkaline (Eagen 29; Jiang, Steward, Jellison, Chu, Choi 19). This is attributable to the continuous accumulation of salt in the lake. A research conducted more than three decades ago indicated a correlation between the alkalinity of Mono Lake and the availability of alkali flies. According to the research, the alkalinity of Mono Lake provides a suitable breeding ground for alkali flies (Tierney 15). Other researchers have also demonstrated that salinity and alkalinity of Mono Lake has a huge impact on the algae found on the lake. The presence of these algae on the lake also influences the growth and development of alkali-fly. According to Wiens, Patten and Botkin (595), the salinity of the lake makes it difficult for algae to thrive. This leads to a reduction in the number of algae in Mono Lake, thereby compelling larvae to utilize high amount of energy to rummage. This normally leaves very little osmoregualation to take

Future of Rural Communities Essay Example for Free

Future of Rural Communities Essay Will today’s small rural towns be the ghost towns of tomorrow? Will what’s now a moderately busy main street be overtaken by grasses and tumbleweeds? According to the CEDS â€Å"Comprehensive Economic Development Strategy†, which was compiled in 2003 by the South Central Economic Development District, Franklin County ranks last in housing unit counts, wage and salary income, employer establishments. County population has declined over 34% from 5,449 in 1960 to 3,574 in 2000. Is the future of Franklin, Nebraska a steady decline with an end as a ghost town in the future? Franklin has a chance to reverse this trend with lots of community involvement, and by taking immediate action. There are many obstacles in the way of meeting the goal of making our small communities more livable and desirable. In the case of Franklin, there is a core group that has been in charge for many years and that is not easily convinced of the need to change. â€Å"Why change what has worked for many years? is only one of the questions that are heard many times. People don’t understand that in order to attract new families to move into our community, there has to be something to draw their attention to the area. Resistance to change is one of the greatest obstacles people that try to introduce change to small towns face (Gorman). Here in Franklin, ideas are often turned down, only because they may have come from an â€Å"outsider†. In this small town, everyone that has not been born in the community or in the next few towns up or down the river valley is an outsider. Unfortunately a distrust of strangers and their motives can be a great hindrance when making an effort to encourage growth. Massive change in a community often requires a great financial effort, and funds that are not readily available to communities. Often the city council votes against a project because of lack of money in the community. They are unaware that there may be grant money available for community improvement projects, or that someone in the community may feel strongly enough about a project to finance it with a donation. Problems must be dealt with honestly in order to find solutions that work. To turn ideas into concrete plans, a professional economic planner may be needed. There may be people within the community that are already equipped to do the necessary research and work with the many State-run and private organizations that are available to assist with rural development. Another option is to get together with other towns that may face the same problems, or have already taken forward steps to becoming a thriving community. Another secret to success lies in supporting existing businesses and encouraging entrepreneurs to follow their dreams (Brhel 1). A local bank that is open to working with new and existing businesses can be a great asset in keeping businesses in town and gaining new business ventures. Filling empty storefronts on main-street and keeping existing businesses open is a vital part of keeping downtown alive. Making a plan for business succession is another priority. There needs to be a plan for what happens when owners of existing businesses retire, in order to keep these businesses from permanently closing. Isolated counties may not be able to attract large businesses, due to a lack of skilled workers. It may be wise for small towns in these counties to attract families with an array of recreational opportunities. (Duggan, 12) Many workers are not tied to their office anymore; telecommuting and the internet give them the choice to live where they want to live. Making a community an interesting place with many recreational opportunities and marketing these opportunities can interest new families. The promise of affordable living with a great quality of life could act as a magnet to newcomers. There are many requirements that have to be met in order to turn a small rural town around. It takes people with a vision to see a potential in such a town. The community needs to pull together and find a group of volunteers that are also concerned with the community’s progression (Brhel, 2). It helps to find volunteers that are involved only in a limited amount of activities, since â€Å"professional volunteers† are often stretched so thin that they do not have the necessary time and energy that needs to be invested in community activism. A strong leader is needed to encourage volunteers but who is also able to deal with city and state officials. Franklin has found such a strong leader in Jim Gorman, who only moved to town about three years ago, after marrying Randee Emerson, a longtime Franklin resident. After living here in the community for a while he noticed that there are many individuals within our community that are quite willing to work hard for the community. He also noticed that there are many civic and other organizations in town that are basically idle or inactive. He founded the County Stimulation Initiative for Franklin County (CSI Franklin), an organization that is concerned with stimulating the growth, and improving the health and well being of our community on an economic and quality of life basis (Gorman). Jim Gorman is active in a number of organizations that have the economic growth of rural towns at heart. His activism in this town is strengthened by his being associated with the South Central Nebraska Economic Development District, a consortium of twelve rural Nebraska counties who see improving rural economies as a regional rather than purely local issue(SCEDD). CSI Franklin is what Gorman calls his group. They have already taken action in modernizing some signs at the local museum, and are now working on new museum exhibits and on the preservation of current artifacts. The Franklin Museum now also offers broadband internet access that was made possible with the help from Glenwood Communications. A new community website will help market the city of Franklin, and hopefully instill an interest in people to relocate to this area. Gorman states he hopes that by marketing our fantastic hunting opportunities, and our wonderful quality of life, marketing the modern workplace with broadband internet access for telecommuters and new businesses, people will be attracted to this area, and we will see an influx in people moving to this area. Possible future projects include restoration and renovation of the Dupre Music Hall, a historic building in the middle of the Franklin City Park and the Lincoln Hotel, a three story structure that was built in 1918 and is in dire need of repair. Both buildings are not usable at this time, but would make wonderful community centers. Making either one of them useable would be a great enrichment to this town. It would also instill a sense of pride in the people of this town, which might make them more likely to volunteer for community improvement projects. With a handful of dedicated volunteers, a good leader, and a solid plan, Franklin has a good chance of not only survival, but may even have the opportunity to flourish. There are many resources available to us and we need to make good use of them. Organizations like CSI, SCEDD, the University of Nebraska Rural Initiative are there to assist with these activities, and people like Jim Gorman are essential in reaching our goals.